CRAVE is the annual junior year show for the Design & Illustration department at Tyler School of Art. The show highlights junior students’ capstone project, which is a resturant brand identity project.
SKETCHES
The first round of sketches explored several ideas: mid century modern/diner aesthetics, fruit stickers, grocery store sinage, as well as interpreting food in different ways (letters as food & letters being bitten into).
REFINED LOGO
With the mid century modern diner sign being the dsign of choice, then it was a matter of exploring fonts & accent colors.